"At first they are a surprise. Something out of the ordinary day of those people repeating their days every day. After that, they become a recognized presence, something strange, but not surprising anymore. But suddenly, they become part of this repeating-day-every-day. We could argue that BlueGorilla brings a light point of view to this everyday life. That BlueGorilla allows you to scape a possible tedious repetition that we cannot run from. To me, BlueGorilla stands exactly when they stop being amusing. When they become an exact reflection of a relation to life that is based on values that we don’t question enough. It is then that BlueGorilla becomes a mirror, allowing ourselves to observe our life. And our choices. And the choices that were made for us and that we don’t question anymore. It is then that BlueGorilla makes us question. And after this point a possible gorilla, or a possible blue girl, can emerge from us and make us take our stand."