Somewhere in between the efficient, measurable and productive carcasses of our world, there is Joop running his hotel, offering us a free room for one night with no expectations or specific conditions. His support lies within his experience, trust and his stories being shared. Like being good at his work, having a special sense, to know when someone wants something before asking or even before knowing. "One can wait until the other comes, but one can also just make the first step."

Inspired by him, as a side activity, Moha has begun to develop personalised tours, focusing on service industry: giving tours inside of hotels, restaurants, entertainment facilities, spas or post offices among others.

The reason behind creating such tours is, the realization that in this field (service industry – any kind of business that does work for a costumer) many research has been done to improve the experience of the costumer, however, there is very little knowledge if none, from the other side. The experience of the provider - a person or a group providing a service.

The process of satisfying the client always has to renew itself because in order to reach absolute satisfaction, all involved, provider and consumer need to have their experience taken in consideration. And for now, we are lacking the experience of the provider.

In order to bring this two sides together, beyond the actual service exchange, we realized that first we need to give more visibility to the background of the provider.  Therefor we begun to develop a test tour which enables you to step into the experience of the provider in a completely new and unexpected way, not as a consumer in a need of something, but as a seeker of a new insight you haven’t known before.

Project hosted by Playfull art festival with additional support from Hotel Jo Van den Bosh